Business Hotels: Key Features And Services For Corporate Travelers
Business hotels are a unique breed of accommodations tailored specifically to the needs of corporate travelers, offering a range of specialized services and amenities. Let’s delve into the distinguishing characteristics and essentials that make business hotels a top choice for professionals on the go.
How to Create a Healthy Meal Plan?
Creating a personalized healthy meal plan is essential for maintaining a balanced diet and promoting overall well-being. By following these steps, you can ensure that your meals are nutritious and satisfying.
Balancing Macronutrients
- Proteins: Include lean sources such as chicken, fish, tofu, or legumes in each meal to support muscle growth and repair.
- Carbohydrates: Opt for complex carbs like whole grains, fruits, and vegetables to provide sustained energy throughout the day.
- Fats: Incorporate healthy fats from sources like avocados, nuts, seeds, and olive oil to support brain function and hormone production.
Importance of Meal Prepping and Portion Control
- Meal prepping allows you to plan and prepare healthy meals in advance, helping you make better food choices and avoid impulsive eating.
- Portion control is crucial to prevent overeating and maintain a healthy weight. Use measuring cups, food scales, or visual cues to ensure proper portion sizes.
Incorporating a Variety of Foods
- Fruits: Aim to include a variety of colorful fruits to get a range of vitamins, minerals, and antioxidants.
- Vegetables: Fill half your plate with non-starchy vegetables like leafy greens, broccoli, and peppers to boost fiber intake and promote digestion.
- Whole Grains: Choose whole grains like brown rice, quinoa, oats, or whole-wheat bread for added fiber and nutrients.
Staying Consistent and Motivated
- Set realistic goals and track your progress to stay motivated and accountable.
- Find healthy recipes that you enjoy and experiment with different flavors to keep your meals exciting.
Seeking Professional Guidance
- If you’re unsure about creating a meal plan or have specific dietary needs, consider consulting a nutritionist or dietitian for personalized advice and support.
- Professional guidance can help you address any nutritional deficiencies, food allergies, or health conditions that may impact your meal planning.
Characteristics of Business Hotels
Business hotels cater to the specific needs of corporate travelers, offering a range of features and amenities tailored to their requirements.
Key Features of Business Hotels
- Located in business districts or near corporate offices for convenience.
- Offer specialized services like express check-in/out for busy executives.
- Provide amenities such as high-speed internet, work desks, and ergonomic chairs.
Importance of Business Centers
Business centers in hotels offer facilities like computers, printers, and meeting rooms for guests to conduct business activities efficiently.
Significance of Meeting Rooms and Conference Facilities
- Business hotels have well-equipped meeting rooms and conference facilities for corporate events and presentations.
- These spaces are crucial for hosting meetings, seminars, and conferences in a professional setting.
Role of Technology and Connectivity
- Business hotels provide advanced technology like video conferencing and audio-visual equipment for business meetings.
- High-speed Wi-Fi and connectivity options ensure guests can stay connected at all times.
Common Amenities in Business Hotels
- 24-hour room service, fitness centers, and business lounges.
- On-site restaurants, bars, and concierge services for guest convenience.
Target Clientele
Business hotels primarily cater to corporate travelers, focusing on their specific needs for work-related stays, unlike leisure hotels that target vacationers and tourists.
Design Elements for Corporate Travelers
- Neutral color schemes, spacious work areas, and soundproof rooms for a productive environment.
- Ergonomic furniture, blackout curtains, and in-room technology for comfort and efficiency.
Catering to Business Travelers
Business hotels offer services like express laundry, wake-up calls, and transportation arrangements to meet the demands of busy professionals during their stay.
Service Comparison: Business Hotels vs. Traditional Hotels
| Services | Business Hotels | Traditional Hotels |
|---|---|---|
| Business Centers | Available with office equipment | Limited or not available |
| Meeting Rooms | Well-equipped for conferences | Basic setup for social events |
| Technology | Advanced connectivity options | Standard facilities |
Business Hotel Room Types
Business hotels typically offer a variety of room types to cater to the needs of different travelers, especially business professionals. These room types are designed to provide comfort, convenience, and functionality to guests during their stay.
Standard Rooms
- Standard rooms in business hotels are the most basic room type available.
- They usually include essential amenities such as a comfortable bed, work desk, and a private bathroom.
- Standard rooms are suitable for solo business travelers or those on a budget.
Executive Suites
- Executive suites are premium room types designed for business travelers who require more space and luxury.
- These suites often include a separate living area, a larger work desk, and upgraded amenities.
- Executive suites are ideal for business professionals who need to host meetings or entertain clients in their room.
Amenities in Business Hotel Rooms
- High-speed internet access for seamless remote work.
- In-room coffee makers for a quick caffeine fix before meetings.
- Work desks with ergonomic chairs for comfortable work sessions.
- Flat-screen TVs with cable channels for relaxation after a long day.
- Ironing facilities for keeping business attire wrinkle-free.
Design Elements in Business Hotel Rooms
- Neutral color schemes to create a calming and professional ambiance.
- Ergonomically designed furniture for comfort and productivity.
- Task lighting for focused work and reading.
- Soundproofing to ensure a peaceful environment for rest and relaxation.
Services Offered in Business Hotels
Business hotels are known for providing a range of services to cater to the needs of their corporate guests. These services are designed to enhance the overall guest experience and ensure that business travelers have a comfortable and productive stay.
Room Service and Dining Options
- Room service allows guests to enjoy meals in the comfort of their rooms, making it convenient for those with busy schedules.
- Dining options in business hotels often include on-site restaurants offering a variety of cuisines to suit different tastes and preferences.
- Special dietary requests can usually be accommodated to ensure that guests maintain a healthy eating routine during their stay.
Concierge Services
- Concierge services assist guests with various tasks such as making restaurant reservations, arranging transportation, and providing local area information.
- They play a crucial role in ensuring that guests have a seamless and stress-free stay at the hotel.
Wellness and Fitness Facilities
- Business hotels often offer wellness and fitness facilities such as gyms, spas, and swimming pools to help guests relax and stay active during their stay.
- These facilities are essential for business travelers looking to balance work commitments with self-care and well-being.
Technology-Driven Amenities
- Modern business hotels are equipped with technology-driven amenities such as high-speed internet, smart room controls, and state-of-the-art audiovisual equipment for meetings and presentations.
- These amenities enhance the overall guest experience and cater to the needs of tech-savvy travelers.
Business Center Facilities
- Having a business center in a hotel allows corporate guests to work efficiently and conduct meetings without having to leave the premises.
- Business centers are equipped with computers, printers, and other office essentials to support the needs of business travelers.
Meeting and Conference Facilities
- Meeting and conference facilities in business hotels provide a professional setting for corporate events, seminars, and conferences.
- These facilities are equipped with audiovisual equipment, catering services, and dedicated staff to ensure the success of business gatherings.
Loyalty Programs
- Various business hotel chains offer loyalty programs that reward frequent guests with perks such as room upgrades, discounts, and exclusive benefits.
- These programs help build customer loyalty and incentivize corporate travelers to choose the same hotel chain for their future stays.
Sustainability Practices
- Eco-friendly business hotels implement sustainability practices such as energy conservation, waste reduction, and use of environmentally friendly products to minimize their impact on the environment.
- By adopting sustainable practices, these hotels appeal to eco-conscious guests and contribute to a greener hospitality industry.
Business Hotel Booking and Reservation
Booking a room in a business hotel is a straightforward process that can typically be done online through the hotel’s website or booking platforms. Simply select your desired dates, room type, and any additional preferences or services you may require.
Flexibility of Reservation Policies
- Business hotels often offer flexible reservation policies, allowing guests to modify or cancel their bookings without incurring penalties.
- Some hotels may offer special rates for booking in advance or for longer stays, providing additional flexibility for guests.
- It is essential to review the specific cancellation and modification policies of the hotel you are booking to understand any potential fees or restrictions.
Check-in and Check-out Procedures
- Upon arrival at a business hotel, guests are typically required to present a valid ID and a credit card for incidental charges.
- Check-in times vary but are usually in the afternoon, while check-out times are typically in the morning.
- Guests can request early check-in or late check-out, depending on availability, but additional fees may apply.
Tips for Getting the Best Deals
- Sign up for the hotel’s loyalty program to access exclusive deals and discounts.
- Check for promotional offers, such as package deals that include meals or other amenities.
- Consider booking directly through the hotel’s website for the best rates and to take advantage of any special promotions.
- Be flexible with your travel dates, as rates may vary depending on the day of the week or season.
Business Hotel Branding and Marketing
Branding and marketing play a crucial role in the success of business hotels. Let’s explore the strategies and techniques used by these hotels to attract and retain business travelers.
Branding Strategies of Business Hotel Chains
- Consistent branding across all properties to maintain a unified image and message.
- Focus on quality service, amenities, and professionalism to build a strong brand reputation.
- Utilization of loyalty programs and rewards to enhance brand loyalty among frequent business travelers.
- Partnerships with other businesses or airlines to expand brand reach and offer exclusive benefits.
Target Marketing Techniques for Business Hotels
- Segmenting the market based on business traveler preferences and needs.
- Personalized marketing campaigns through email, social media, and targeted advertisements.
- Offering corporate rates, packages, and discounts to attract business groups and companies.
- Participation in industry events and trade shows to network with potential business clients.
Online Presence and Reviews for Business Hotels
- Maintaining an active and engaging online presence through website, social media, and review platforms.
- Responding promptly to guest reviews and feedback to showcase excellent customer service.
- Positive online reviews can significantly impact a hotel’s reputation and influence booking decisions.
- Utilizing online reputation management tools to monitor and improve online reviews and ratings.
Loyalty Programs and Rewards in Business Hotels Marketing
- Rewarding loyal guests with exclusive perks, discounts, and special offers to encourage repeat business.
- Creating a sense of belonging and recognition for frequent guests through tiered loyalty programs.
- Promoting loyalty programs through targeted marketing campaigns to increase enrollment and engagement.
- Using data analytics to personalize rewards and offers based on guest preferences and booking history.
Boutique vs. Chain Business Hotels Branding Strategies
- Boutique hotels focus on unique experiences, personalized service, and distinct branding to appeal to a niche market.
- Chain hotels emphasize consistency, reliability, and brand recognition to attract a wider audience of business travelers.
- Boutique hotels often leverage storytelling and immersive themes in their branding, while chain hotels rely on brand standards and uniformity.
- Both boutique and chain hotels can benefit from targeted marketing strategies tailored to their specific brand identities.
Marketing Plan for a Business Hotel Targeting Millennial Business Travelers
- Develop a mobile-friendly website and app for seamless booking and communication.
- Create engaging social media content showcasing hotel amenities, services, and unique experiences.
- Offer eco-friendly initiatives, wellness programs, and tech-savvy amenities to appeal to millennial preferences.
- Collaborate with local influencers or industry experts to generate buzz and credibility among millennial travelers.
Role of Social Media Influencers in Promoting Business Hotels
- Social media influencers can reach a wide audience of potential guests through authentic and relatable content.
- Collaborations with influencers can increase brand visibility, engagement, and credibility among followers.
- Influencers provide valuable user-generated content and endorsements that can influence booking decisions.
- Choosing the right influencers aligned with the hotel’s brand values and target audience is crucial for successful partnerships.
Strategy to Improve Online Reputation Management for Business Hotels
- Monitor and respond to guest reviews promptly to address concerns and showcase excellent customer service.
- Implement guest feedback surveys to gather insights for continuous improvement and service enhancements.
- Utilize online reputation management tools to track and analyze online reviews, ratings, and sentiment.
- Encourage satisfied guests to leave positive reviews and testimonials to boost the hotel’s online reputation.
Sustainability Practices in Business Hotels
Business hotels are increasingly adopting sustainability practices to reduce their environmental impact and promote eco-friendly operations. These initiatives are crucial in the hospitality industry to address climate change, conserve resources, and meet the growing demand for sustainable travel options.
Common Sustainability Initiatives
- Implementing energy-efficient lighting and appliances to reduce electricity consumption.
- Introducing water-saving measures such as low-flow faucets and toilets to minimize water usage.
- Using eco-friendly cleaning products and practices to reduce chemical pollution.
- Adopting recycling programs to manage waste effectively and promote recycling among guests and staff.
Importance of Eco-Friendly Practices
Eco-friendly practices in business hotels not only help to protect the environment but also appeal to environmentally conscious travelers who prefer sustainable accommodation options. By reducing their ecological footprint, business hotels can contribute to a greener and more sustainable hospitality industry.
Impact of Sustainability Certifications
Obtaining sustainability certifications such as LEED (Leadership in Energy and Environmental Design) or Green Key can enhance the reputation of business hotels, attract environmentally conscious guests, and differentiate them from competitors. These certifications validate the hotel’s commitment to sustainability and responsible business practices.
Examples of Green Technologies
- Installation of solar panels to generate clean energy and reduce reliance on traditional power sources.
- Utilization of smart thermostats and HVAC systems for efficient heating and cooling management.
- Integration of smart lighting systems to optimize energy usage and reduce electricity consumption.
Trends in Business Hotels
The business hotel industry is constantly evolving to meet the changing needs and preferences of travelers. Here are some current trends shaping the business hotel landscape:
Rise of Co-Working Spaces and Hybrid Hotel Concepts
In response to the growing demand for flexible workspaces, many business hotels are incorporating co-working spaces into their facilities. These spaces provide guests with a dedicated area to work, network, and collaborate, creating a more dynamic and productive environment. Additionally, hybrid hotel concepts, which combine traditional hotel amenities with shared workspaces, are becoming increasingly popular among business travelers seeking a seamless blend of work and leisure.
Influence of Technology Advancements on Guest Experience
Technological advancements are revolutionizing the guest experience in business hotels. From mobile check-in and keyless entry to personalized room preferences and virtual concierge services, technology is enhancing convenience, efficiency, and customization for guests. Moreover, the integration of smart devices and IoT (Internet of Things) technology in hotel rooms is creating a more connected and interactive experience for travelers.
Impact of the Pandemic on Business Hotel Trends
The COVID-19 pandemic has significantly influenced the trends in business hotels. Health and safety measures, such as enhanced cleaning protocols, contactless services, and social distancing practices, have become standard in the industry. Moreover, there is a growing emphasis on wellness amenities, outdoor spaces, and touchless technologies to ensure the comfort and safety of guests. The pandemic has also accelerated the adoption of virtual meetings and remote work, prompting business hotels to adapt their offerings to cater to the evolving needs of remote workers and digital nomads.
Business Hotel Partnerships and Collaborations
Business hotels often form strategic partnerships and collaborations with various industries to enhance their services and offerings. These collaborations can range from teaming up with airlines to providing exclusive packages for travelers, partnering with event planners to host corporate events, to working closely with corporate companies to accommodate their business needs.
Airlines Partnerships
- Business hotels often collaborate with airlines to offer special packages that include discounted room rates for frequent flyers.
- These partnerships can also include shuttle services to and from the airport, making it convenient for travelers.
Event Planners Collaborations
- Business hotels work closely with event planners to host corporate meetings, conferences, and events.
- They provide state-of-the-art facilities and personalized services to ensure the success of these events.
Corporate Companies Partnerships
- Business hotels establish partnerships with corporate companies to provide exclusive rates for their employees on business trips.
- They offer customized services such as meeting rooms, business centers, and catering options to cater to the specific needs of corporate clients.
Strategic alliances with airlines, event planners, and corporate companies allow business hotels to expand their customer base and provide a seamless experience for their guests.
Business Hotel Case Studies
When it comes to successful business hotels, there are several case studies around the world that have implemented innovative strategies to attract business travelers. These hotels have not only navigated challenges like competition from Airbnb and changing travel trends but have also excelled in providing top-notch services tailored to the needs of business guests.
Hotel A: Implementing Loyalty Programs
Hotel A, located in a bustling business district, implemented a robust loyalty program that offered exclusive perks to frequent business travelers. By providing discounts, upgrades, and personalized services, the hotel saw a significant increase in repeat bookings from corporate clients.
Hotel B: Technology Integration for Seamless Experience
Hotel B invested in cutting-edge technology to enhance the guest experience, from mobile check-ins to smart room features. This tech-savvy approach not only attracted tech-oriented business travelers but also streamlined operations for efficiency.
Hotel C: Focus on Conference Facilities
Hotel C distinguished itself by offering state-of-the-art conference facilities with flexible spaces for meetings and events. This strategic focus on business amenities led to a surge in bookings for corporate gatherings and conferences.
Hotel D: Corporate Rates and Packages
Hotel D tailored corporate rates and packages specifically for business travelers, providing cost-effective solutions for companies sending employees on frequent trips. This targeted approach resulted in a steady flow of corporate bookings throughout the year.
Hotel E: Guest Testimonials and Feedback
Hotel E actively collected guest testimonials and feedback to continuously improve its services for business travelers. By listening to the needs and preferences of guests, the hotel was able to enhance its offerings and create a loyal customer base of corporate clients.
Technology Integration in Business Hotels
Technology plays a crucial role in enhancing guest experiences at business hotels. From high-speed internet to mobile apps and smart room systems, hotels are leveraging technology to cater to the needs of business travelers and streamline operations.
High-Speed Internet and Connectivity
- High-speed internet is essential for business travelers to stay connected, attend virtual meetings, and work efficiently.
- Business hotels need to ensure reliable Wi-Fi connectivity throughout the property to meet the demands of tech-savvy guests.
Mobile Apps and Digital Tools
- Mobile apps allow guests to check-in/out, order room service, book meeting rooms, and access key information conveniently.
- Digital tools like electronic door locks and in-room tablets enhance guest comfort and improve operational efficiency.
Automation and AI
- Automation streamlines repetitive tasks like check-in processes, room service requests, and housekeeping schedules.
- AI-powered chatbots provide instant assistance to guests, personalized recommendations, and round-the-clock customer service.
Virtual Reality (VR) and Augmented Reality (AR)
- VR can offer virtual tours of meeting spaces, guest rooms, and amenities before booking, enhancing the booking experience.
- AR can provide interactive maps, real-time translations, and personalized recommendations for dining and entertainment.
Personalized Services through Technology
- Guests can receive personalized welcome messages, room preferences, and loyalty rewards through data-driven technology.
- Virtual concierge services can recommend local attractions, dining options, and transportation arrangements based on guest preferences.
Implementing a Smart Room System
- Install smart devices like voice-controlled assistants, smart lighting, and climate control to enhance guest comfort and convenience.
- Integrate IoT sensors for energy management, security monitoring, and personalized guest experiences in each room.
Safety and Security Measures in Business Hotels
Business hotels prioritize the safety and security of their guests by implementing various protocols and systems to ensure a secure environment during their stay.
Safety Protocols and Surveillance Systems
- Business hotels have 24/7 surveillance systems in place to monitor public areas, hallways, and entrances for any suspicious activity.
- Access control measures, such as key card entry systems, are used to restrict entry to certain areas and enhance security.
Emergency Response Procedures
- Business hotels conduct regular emergency drills to prepare staff for various scenarios, including fires, medical emergencies, and natural disasters.
- Guests are provided with emergency evacuation routes and instructions in case of an emergency.
Crisis Management and Security Audit
- Business hotels have a crisis management team that is trained to handle crises such as terrorist threats, security breaches, or major accidents.
- Conducting a security audit involves evaluating the premises, checking for vulnerabilities, and ensuring that security measures are up to date and effective.
Role of Security Personnel and Technology
- Security personnel are stationed at key points in the hotel to monitor activity, respond to emergencies, and ensure the safety of guests and staff.
- Technology like biometric systems and key card access helps enhance security by providing secure access to restricted areas and tracking movement within the hotel.
Cybersecurity Measures
- Business hotels invest in cybersecurity measures to protect guest information, such as personal details, credit card information, and reservation data, from cyber threats.
- Firewalls, encryption protocols, and secure networks are used to safeguard sensitive data and prevent unauthorized access to guest information.
Business Hotel Employee Training and Development
Training programs for staff working in business hotels are crucial as they ensure that employees have the necessary skills and knowledge to provide exceptional service to guests. These programs help in maintaining high standards, improving efficiency, and enhancing the overall guest experience.
Skills and Qualities Required for Employees in Business Hotels
- Excellent communication skills
- Attention to detail
- Problem-solving abilities
- Customer service orientation
- Teamwork and collaboration
Customer Service Training in Business Hotels
Customer service training in business hotels often includes role-playing exercises, case studies, and on-the-job training to ensure that employees are equipped to handle various guest interactions professionally and effectively.
Impact of Employee Satisfaction on Guest Experiences
Employee satisfaction directly impacts guest experiences in business hotels. Satisfied employees are more likely to provide better service, leading to higher guest satisfaction levels and repeat business.
Training Program for Front Desk Staff in a Business Hotel
A step-by-step training program for front desk staff may include modules on check-in/check-out procedures, handling guest inquiries and complaints, using the hotel’s reservation system, and upselling room upgrades or hotel amenities.
Scenarios Requiring Conflict Resolution Skills
Hotel employees need conflict resolution skills to handle situations such as resolving disputes between guests, addressing complaints about room conditions, or managing conflicts among team members.
Checklist for Assessing Housekeeping Training
- Proper cleaning techniques
- Attention to detail in room setup
- Use of cleaning products and equipment
- Time management for efficient cleaning
Training Needs of Different Departments in a Business Hotel
Training needs vary across departments in business hotels. While front desk staff may require customer service training, housekeeping staff may need training on cleaning procedures, and restaurant staff may benefit from training on food safety and service standards.
Training Module on Upselling Techniques for Restaurant Staff
A training module on upselling for restaurant staff may cover techniques for suggestive selling, product knowledge, and enhancing the guest dining experience through personalized recommendations.
Business Hotel Customer Feedback and Reviews
Customer feedback plays a crucial role in the success of business hotels. It provides valuable insights into guests’ experiences, preferences, and areas for improvement. By listening to guest feedback, business hotels can enhance their services, address issues promptly, and ultimately improve customer satisfaction.
Significance of Guest Feedback
Guest feedback is essential for business hotels as it helps in understanding guests’ needs and expectations. It allows hotels to identify strengths and weaknesses, make necessary improvements, and deliver a better overall experience. Moreover, positive reviews can attract new customers, while negative feedback presents an opportunity for hotels to rectify shortcomings.
Gathering and Analyzing Customer Reviews
Business hotels gather customer reviews through various channels, including online review platforms, guest surveys, and direct feedback during the stay. They use analytics tools to analyze feedback trends, identify recurring issues, and measure guest satisfaction levels. This data is crucial for making informed decisions and implementing service enhancements.
Addressing Guest Complaints and Improving Service Quality
When addressing guest complaints, business hotels prioritize prompt resolution, empathy, and effective communication. They train staff to handle complaints professionally, offer appropriate solutions, and follow up to ensure guest satisfaction. By addressing complaints efficiently, hotels can turn a negative experience into a positive one and build guest loyalty.
Enhancing Offerings with Customer Feedback
Customer feedback has helped business hotels enhance their offerings in various ways. For example, feedback on room amenities may lead to upgrades or additions, while suggestions for dining options can result in new menus or culinary experiences. By listening to guest feedback, hotels can stay competitive, innovate, and tailor their services to meet guest expectations.
Future of Business Hotels
The future of business hotels holds exciting possibilities as the industry continues to evolve to meet the changing needs and preferences of travelers. Emerging technologies, shifting consumer behaviors, and global trends are all set to shape the landscape of business hotels in the coming years.
Integration of Artificial Intelligence (AI) and Automation
With the advancement of technology, business hotels are likely to integrate more AI-driven solutions and automation to enhance the guest experience. From personalized room preferences to efficient check-in processes, AI can streamline operations and provide a more seamless stay for guests.
Focus on Sustainability and Eco-Friendly Practices
As environmental concerns become more prominent, business hotels are expected to prioritize sustainability and eco-friendly practices. This includes initiatives such as energy-efficient buildings, waste reduction programs, and the use of renewable resources to minimize the carbon footprint of hotels.
Rise of Virtual and Hybrid Meeting Spaces
With the rise of remote work and virtual meetings, business hotels are anticipated to adapt by offering innovative virtual and hybrid meeting spaces. These spaces will cater to the needs of remote workers and businesses looking for flexible meeting solutions, integrating technology to facilitate seamless communication and collaboration.
Personalized Guest Experiences through Big Data Analytics
Big data analytics will play a crucial role in shaping personalized guest experiences in business hotels. By analyzing guest preferences, behaviors, and feedback, hotels can tailor their services to meet individual needs, providing a more customized and memorable stay for guests.
Enhanced Health and Wellness Offerings
In response to the growing focus on health and wellness, business hotels are expected to enhance their offerings in this area. From fitness centers and healthy dining options to wellness programs and spa services, hotels will prioritize the well-being of their guests, providing a holistic and rejuvenating experience.
Summary
In conclusion, business hotels stand out as havens for business travelers, providing a seamless blend of comfort, convenience, and functionality. With their focus on catering to the demands of corporate guests, these establishments continue to redefine the hospitality landscape.